How to Negotiate, Underwrite, and Structure a Revive Method Fix and Flip Offer

Category: Real Estate Investment

A potential fix and flip can look promising at first glance, but the numbers still need to support the deal. Purchase price, seller equity, renovation costs, holding expenses, resale value, and the way the offer is structured can all affect whether the opportunity is worth pursuing.

In this real-world deal breakdown, Casey Gregersen walks through how he evaluates a newly listed fixer-upper, speaks with the agent, estimates the potential numbers, and puts together a Revive Method offer. The property comes with a larger rehab scope, but strong seller equity creates room to consider a structure that may not work with a traditional cash offer.

What Makes a Property Work for the Revive Method?

The first step is determining whether the property has enough equity and potential value to support a creative structure.

In this case, the property had been passed down through the family and was owned free and clear. With no existing loan balance, there was more equity available within the deal, which helped offset the heavier renovation scope.

A substantial rehab can make a deal difficult when the seller has limited equity. For example, if a property has an after-repair value of around $220,000, an existing loan of $110,000, and a significant renovation budget, there may not be enough room for the structure to work.

A free-and-clear property creates a different starting point. It does not automatically make the opportunity viable, but it can provide more flexibility when the numbers are being evaluated.

Start With the Seller’s Situation Before Negotiating the Numbers

The numbers matter, but the seller’s circumstances also influence how an offer should be approached.

This property had only recently been listed after the family considered other options for some time. There was no clear indication of immediate financial pressure, which meant there was little reason to push for a quick creative agreement.

A better approach was to introduce another possible path while allowing the seller to see how the traditional listing performed. If the family received a cash offer that met their expectations, they could choose to accept it. If that did not happen, they would already understand the alternative structure available to them.

Understanding the seller’s position early also helps determine whether there is enough interest to justify further underwriting and due diligence.

Estimate the After-Repair Value Before Building the Offer

After understanding the seller’s position, the next step is estimating what the property could reasonably sell for after renovation.

That estimate should reflect the likely condition of the finished property, the local market, and the improvements being considered. It provides the foundation for the rest of the underwriting and helps determine whether there is enough room in the deal to move forward.

Look at the Property’s Potential After Renovation

ARV should reflect what the renovated home could realistically become, not simply what nearby properties have sold for.

For this property, part of the discussion centered on the existing layout. The home had two bedrooms and one bathroom, but there appeared to be enough interior space to create a second bathroom and improve the primary suite.

The kitchen was also unusually large for the size of the house, which created additional flexibility when thinking through the floor plan.

Those details matter because renovation decisions can influence the buyer pool, marketability, and eventual resale price.

Use Multiple Sale Price Scenarios

One of Casey’s key underwriting principles is avoiding dependence on a single resale number.

Instead, the deal is modeled using several possible outcomes. A conservative scenario might assume the property sells for $180,000, while stronger scenarios could use $200,000 or $220,000.

Running several scenarios helps determine whether the deal can still make sense if the final sale price comes in below expectations. It also gives the seller a clearer view of how different outcomes could affect what they ultimately receive.

Build the Rehab Budget With Room for Uncertainty

Renovation costs can be difficult to pin down during the early stages of a deal, especially when the property needs substantial work. The initial budget should account for the expected scope of the renovation while leaving enough room for costs that may change as the project becomes clearer.

At this stage, the estimate does not need to be a final contractor bid. It can be used to test whether the overall deal still appears workable before investing additional time and resources into detailed due diligence.

If the seller is interested in moving forward, a contractor can then assess the property and provide a more accurate estimate. This allows the preliminary underwriting to stay practical while giving the final decision a stronger cost basis.

Include Holding Costs and Closing Costs in the Underwriting

Purchase price and rehab expenses are only part of a fix-and-flip calculation.

Holding costs can continue throughout the renovation and resale period. These may include financing expenses, taxes, insurance, utilities, maintenance, and other property-related costs. Casey factors the expected holding period into the deal from the beginning so these expenses are considered before the offer moves forward.

Closing and selling costs also need to be considered. Agent commissions and other transaction costs can reduce the amount left after the resale.

Accounting for these expenses early gives a more realistic picture of the deal and helps prevent the projected margin from looking stronger than it actually is.

Decide How the Profit Share Will Work

Once the main costs and projected resale value have been considered, the next step is determining how the remaining value will be shared between the parties involved.

The profit share can vary based on the property, expected renovation and holding costs, and the projected resale value. Different profit-share scenarios can then be tested to see how the seller’s potential return changes under different outcomes.

This helps determine whether the arrangement leaves enough room for the project to remain workable while still giving the seller a meaningful reason to consider the structure.

Use an LOI Before Moving to the Full Contract

Once the preliminary numbers appear workable, an LOI can be used to outline the proposed structure before moving into detailed contracts.

It gives both sides a clear view of the key terms, including the estimated costs, potential resale outcomes, and proposed profit share. At this stage, the goal is to confirm that the general structure makes sense before investing further time in detailed due diligence.

If the seller is comfortable with the proposal, the next steps can include a more detailed contractor assessment and preparation of the formal agreement.

Protect Both Sides With the Right Legal Structure

Once both sides are ready to move forward, the deal needs to be documented clearly.

Depending on the transaction, this may involve the deed, title, addendums, listing agreements, and other documents that define ownership, payment terms, and profit-sharing obligations.

Because the exact requirements can vary by state and deal structure, attorney review can help ensure the final agreement reflects the terms both parties have accepted.

From Lead to LOI Through the Revive Method Underwriting Process

A repeatable process can help move a potential opportunity from the initial conversation to a preliminary offer without losing sight of the key numbers.

The basic workflow looks like this:

Understand the seller and property situation.
Determine how much equity is available.
Estimate the after-repair value.
Review the potential renovation scope.
Account for rehab, holding, and selling costs.
Work out the profit-sharing structure.
Test different resale outcomes.
Prepare an LOI.
Complete deeper due diligence if the seller wants to move forward.

The Bigger Lesson From This Revive Method Deal

A property that does not work as a traditional cash flip may still deserve a closer look.

In this example, the renovation scope was significant, and the property had only recently been listed. At the same time, the seller had substantial equity because the property was owned free and clear. That combination created enough room to model another type of offer.

The larger takeaway is that underwriting should guide the structure. By looking at seller equity, realistic resale scenarios, renovation costs, holding expenses, and potential profit share together, investors can decide whether a deal deserves further due diligence before committing additional time or capital.

Frequently Asked Questions

Why is after-repair value important in fix-and-flip underwriting?

After-repair value helps estimate the property’s potential resale price and shows whether the projected costs still leave enough room for the deal.

What costs should be included when underwriting a fix-and-flip deal?

Underwriting should consider renovation costs, holding expenses, closing costs, selling costs, and other transaction expenses that could affect the projected margin.

Why use multiple resale scenarios when evaluating a property?

Testing several resale scenarios helps show how the deal may perform if the final sale price comes in lower or higher than expected.

What is the purpose of an LOI in the Revive Method?

An LOI outlines the proposed deal structure so both sides can review the key terms before moving into detailed contracts and due diligence.

Why does seller equity matter in a Revive Method deal?

More seller equity can create additional flexibility in the deal structure by leaving more room for renovation costs, expenses, and potential profit sharing.

August 24, 2026September 3, 2026

Rigs to Riches EP18 With Ryan Pineda

Category: Real Estate Investment

A W2 career can provide income and stability, but rapid advances in artificial intelligence are changing how businesses operate and how certain skills are valued. For professionals who rely primarily on employment income, adapting to these changes may require developing new skills, building relationships, and creating additional sources of opportunity.

In a recent episode of Rigs to Riches, Casey Gregersen spoke with entrepreneur and real estate investor Ryan Pineda about preparing for AI, building an audience, developing valuable skills, reaching influential people, and managing business ambitions alongside family priorities. The conversation also explored why professionals may benefit from building something they own while continuing to develop their careers.

How Could AI Change the Traditional W2 Career

Artificial intelligence is changing the way many businesses approach white-collar work. As companies adopt tools that automate tasks and increase productivity, some roles and responsibilities are likely to change.

For W2 professionals, this creates a need to stay adaptable. One approach is learning how to use AI effectively and becoming capable of applying it to practical business problems. Another is developing a business or investment alongside employment so that income and professional opportunities are not tied entirely to one employer.

The goal is not to predict exactly which jobs will disappear. It is to prepare for a workplace where the ability to work with new technology may increasingly affect how valuable a professional is.

Building AI Skills for the Changing Workplace

Knowing that AI exists is different from knowing how to apply it effectively. Companies may need employees who can identify useful applications, introduce new tools, and help teams improve their workflows.

Professionals can therefore focus on understanding the tools relevant to their industry and learning how they can be used to solve real problems. Because AI is developing quickly, this also requires ongoing learning and experimentation.

Becoming the person who can help an organization adopt useful AI tools may create a stronger position than simply performing tasks that technology can increasingly automate.

Why Can Building Something You Own Create More Options

A W2 career provides employment income, while owning a business or investment can create another source of financial opportunity.

Real estate is one example. Rental properties can provide ownership of income-producing assets, while strategies such as wholesaling can create a separate real estate business. Starting another type of business can provide another route to generating revenue outside employment.

This does not mean W2 professionals need to leave their jobs. Employment can provide income and stability while they gradually develop a business or investment strategy that fits their financial position, skills, and available time.

The Role of Relationships in Business Growth

As professionals develop businesses, investments, or careers, relationships can provide access to knowledge, opportunities, partnerships, and people they may not otherwise encounter.

Connecting with experienced entrepreneurs, investors, and business leaders can also shorten the learning process by providing exposure to different approaches and perspectives.

However, reaching influential people does not always happen through a traditional introduction. There are several ways to create a reason for someone to connect with you.

What Are the Three Ways to Reach Influential People

1. Pay for access

Paid programs, events, communities, and educational experiences can put you in environments where influential people are already participating.

The value of these opportunities depends on what they provide. Education, access, introductions, and relationships may all be part of the potential benefit, but the cost should still be evaluated carefully.

2. Build an audience

An established audience can give influential people a reason to collaborate with you. When you have people paying attention to your content, appearing on your podcast or participating in your platform can provide value to the other person as well.

Building an audience takes time and requires consistent content, volume, and a willingness to improve based on what connects with your target audience.

3. Develop a valuable skill or service

A specialized skill can create another reason for influential people to seek you out.

Real estate, advertising, sales, technology, AI implementation, and operations are examples of areas where useful expertise can create professional connections. When you can solve a specific problem for someone, the relationship can begin through the value you provide.

Why Does Differentiation Matter When Building an Audience

Building an audience requires more than producing a large amount of content. In crowded industries, copying what everyone else is doing can make it difficult for people to understand why they should follow you.

Differentiation can come from your experience, interests, expertise, personality, or point of view. A real estate professional might combine investing knowledge with experience in another industry, personal interests, or perspectives that are uncommon in the market.

Content frameworks can be studied and adapted, but the strongest differentiation usually comes from communicating what is genuinely distinctive about you.

How Can Different Types of Content Build Trust

Different content formats can serve different purposes. Short-form videos can introduce people to your ideas and encourage them to explore more of your work. Longer-form content can give them more time to understand your knowledge, personality, and approach.

Podcasting is particularly useful for this because longer conversations allow an audience to spend more time with a person. That extended exposure can help people develop familiarity and decide whether they trust the person behind the content.

For entrepreneurs and professionals, content can therefore serve as both a visibility tool and a way to demonstrate expertise before a potential customer, partner, or connection ever reaches out.

Final Thoughts

Building a business, investing, creating content, and networking can all require significant time. Ryan’s approach to his own schedule highlights the importance of deciding which opportunities deserve that time.

A speaking engagement, podcast appearance, business trip, or networking event may provide value, but each also has an opportunity cost. The question is not whether an opportunity is good in isolation, but whether it is the best use of the limited time available.

For professionals balancing employment, investing, business development, and family responsibilities, setting clear priorities can make it easier to decide which opportunities to accept and which to decline.

Frequently Asked Questions

What should W2 earners do to prepare for AI?

W2 earners can learn practical AI skills, improve their value at work, and consider developing a business or investment alongside employment.

Can real estate provide an alternative to relying only on employment income?

Real estate can give W2 professionals an ownership opportunity through strategies such as rental properties or real estate businesses.

What are the three ways to reach influential people?

The three approaches are paying for access, building an audience, and developing a valuable skill or service that others need.

Why is differentiation important when building a personal brand?

Differentiation helps professionals stand out by communicating their unique experience, expertise, interests, personality, and point of view.

How can content help professionals build relationships?

Content can demonstrate expertise, attract an audience, create collaboration opportunities, and give potential connections a reason to engage.

August 17, 2026September 3, 2026

How AI Cold Calling Can Help Real Estate Investors Filter Seller Leads

Direct-to-seller outreach is becoming increasingly technology-assisted, but the value of that technology depends on how it is used within the wider acquisition process. For real estate investors, the goal is not simply to automate more activity, but to create a clearer path from initial outreach to meaningful seller conversations.

Casey Gregersen’s approach to AI cold calling focuses on using automation as a support tool while keeping qualification, property evaluation, and deal decisions in the investor’s hands. Understanding that division of work can help investors use AI more purposefully without losing the human judgment that seller conversations require.

Why Cold Calling Can Take So Much Time

Direct-to-seller outreach gives investors a way to speak with property owners without going through an agent or wholesaler. The challenge is getting to the conversation in the first place.

An investor may work from targeted lists that include property owners associated with situations such as pre-foreclosure, probate, inherited properties, equity, or multifamily ownership. Being on one of these lists does not mean an owner wants to sell. It simply gives the investor a starting point for outreach.

Traditional cold calling requires someone to dial each contact, wait for an answer, and move on when the call goes unanswered. Much of the effort can go toward dialing before an actual seller conversation ever happens.

This is the part of the process where AI can help.

The Role of AI Cold Calling in Seller Outreach

The process starts with choosing a seller list and setting up a campaign in the AI calling platform. Once the list is selected, the investor can configure basic caller details and identify who will handle follow-up conversations.

After the campaign is activated, AI can support the early stage of outreach by handling repetitive contact tasks before an investor becomes directly involved.

AI can help:

Make initial calls to contacts on a seller list
Record call outcomes
Generate conversation transcripts
Create a record investors can review before follow-up

Its role is not to negotiate or close a real estate deal. Instead, it helps create a more organized starting point for the investor to review responses and decide what happens next.

How AI Helps Filter Seller Leads

Once outreach begins generating responses, the next step is to assess which conversations are worth pursuing

Identifying People Who Actually Answer

Before you can evaluate seller interest, you need someone to pick up the phone.

An AI calling system can work through the initial dialing stage and separate answered calls from unanswered ones. Instead of manually working through every contact, the investor can focus on owners who have already engaged with the first call.

Reviewing How Sellers Respond

An answered call does not automatically make someone a promising lead.

Call transcripts give the investor additional context. You can see whether the owner rejected the conversation, showed some openness to selling, or gave a response that may justify another call.

That extra information can help determine where to spend your follow-up time.

Prioritizing More Receptive Leads

The next step is narrowing the answered calls further.

If one owner clearly does not want further contact while another indicates that they may consider selling, those conversations should not receive the same priority. AI-assisted screening can help investors organize their follow-up around the responses that appear more productive.

The final decision still belongs to the investor.

What Happens After AI Identifies a Potential Lead

Once an owner shows some openness to the conversation, human follow-up becomes important.

The investor can review the initial response, contact the owner directly, and learn more about the property and the seller’s situation. This may include understanding why they are considering a sale, the condition of the property, and whether the opportunity fits the investor’s criteria.

For example, an owner may have inherited a property that needs repairs, while another may simply be curious about an offer. These situations require judgment and a real conversation.

AI can help identify which conversations may deserve attention, but it does not replace the investor’s role in qualifying the lead, evaluating the property, and moving the discussion forward.

Why Some Seller Leads Need Time

A receptive seller is not always ready to make a decision right away.

Direct outreach may reach someone who has considered selling but has not taken any action yet. The first conversation may simply create an opening for future communication.

For that reason, investors should not judge outreach only by the number of immediate deals it produces. Some opportunities may develop through consistent follow-up as the seller’s circumstances or timing change.

Building a More Efficient Cold Calling Process

The overall workflow can be summarized simply:

Seller list → AI initial outreach → response review → human follow-up → lead evaluation

AI is most useful at the point where volume creates repetitive work. Human involvement becomes increasingly important as the conversation moves closer to understanding the seller and evaluating the property.

This division of work can make direct-to-seller outreach more manageable without treating automation as a substitute for communication and judgment.

Frequently Asked Questions

What is AI cold calling in real estate?

AI cold calling uses automated voice technology to make initial outreach calls, record responses, and help investors identify which seller leads may warrant follow-up.

Can AI cold calling replace human follow-up?

No. AI can help with initial outreach and lead filtering, but investors still need to speak with sellers, evaluate properties, and move conversations forward.

How does AI help filter seller leads?

AI can separate answered calls from unanswered ones, capture conversation details, and help investors prioritize sellers who appear more receptive to further discussion.

What types of seller lists can be used for cold calling?

Investors may use lists related to pre-foreclosure, probate, inherited properties, equity, or multifamily ownership as starting points for direct-to-seller outreach.

Does every seller who responds become a lead?

No. A response only creates an opportunity to assess interest. Investors still need to determine whether the seller is considering a sale and whether the property fits their criteria.

August 11, 2026August 11, 2026

How High-Income W-2 Earners Can Use Real Estate to Reduce Taxes

High-income W-2 earners often assume that paying a large tax bill is simply part of earning more. In this breakdown, Casey Gregersen explains how real estate can change that equation.

Beyond cash flow, appreciation, and mortgage paydown, real estate can create tax deductions that may significantly reduce taxable income when the right strategy is used.

For W-2 earners, three strategies are especially important to understand. These include real estate professional status, the short-term rental strategy, and cost segregation combined with bonus depreciation.

Why W-2 Earners Often Pay More in Taxes

W-2 earners often have fewer opportunities to reduce taxable income before taxes are calculated. Their wages are taxed first, and the remaining income is then used for living expenses, investments, and other costs. Business owners and real estate investors may have access to qualifying deductions that reduce taxable income earlier in the process.

This difference in tax treatment can create a much larger tax bill for a W-2 earner, even when another person earns a similar amount through business or real estate activities.

The Difference Between a Tax Filer and a Tax Strategist

Another important distinction is the difference between filing taxes and planning for taxes.

A tax filer primarily looks at what has already happened.

They collect W-2s, 1099s, receipts, and other documents and prepare the return based on the previous tax year.

A tax strategist takes a more proactive approach.

They review your financial situation before the year ends and help identify steps that may reduce your future tax liability.

For real estate investors, that may include discussing strategies such as:

Bonus depreciation
Cost segregation
Real estate professional status
Short-term rental rules

If these topics have never come up in conversations with your CPA, it may be worth asking whether they actively provide real estate tax planning or mainly focus on preparing and filing returns.

Strategy One: Real Estate Professional Status

Real estate professional status, commonly called REPS, can allow qualifying real estate losses to be treated differently from ordinary passive rental losses.

Normally, rental real estate losses are considered passive.

That means they generally offset passive income rather than active income such as W-2 wages.

Real estate professional status can change this treatment when the requirements are met.

Two major requirements apply:

At least 750 hours must be spent during the year on qualifying real estate activities.
More than half of the individual’s working time must be spent on those real estate activities.

This can be difficult for someone who already works a demanding full-time W-2 job.

Even if that person could reach 750 hours, spending more time on real estate than on their primary job may not be realistic.

For married households, however, one spouse may be in a better position to qualify.

If one spouse does not work full time, works part time, or has a flexible schedule, that person may be able to dedicate enough time to real estate activities to meet the requirements.

When the rules are properly met, qualifying real estate losses may potentially be used against active income.

For example, if a household earns $300,000 and generates a qualifying $150,000 real estate loss through depreciation and expenses, that loss could significantly reduce the amount of income subject to tax.

Strategy Two: The Short-Term Rental Approach

For W-2 earners who cannot qualify for real estate professional status, short-term rentals may provide another potential strategy.

A short-term rental with an average guest stay of seven days or less may be treated differently from a traditional rental under passive activity rules.

The investor must also materially participate in the activity.

One commonly used material participation test involves spending more than 100 hours on the property during the year while also spending at least as much time as any other individual involved in the activity.

That can make this approach more realistic for someone who wants to keep their W-2 job.

Instead of trying to meet the 750-hour requirement associated with real estate professional status, the investor focuses on actively participating in the short-term rental.

Participation should also be documented.

Keeping a log of the time spent managing the property, communicating with vendors, making operational decisions, handling bookings, and completing other qualifying activities can help create a clear record of involvement.

Property management also matters.

If a full-service manager handles virtually every part of the property, it may become harder for the owner to demonstrate the level of participation required for certain tests.

The strategy therefore depends on how the property is structured and how involved the investor is in its operation.

Strategy Three: Cost Segregation and Bonus Depreciation

The next part of the strategy is creating a larger depreciation deduction.

Real estate depreciation normally spreads deductions over many years.

A cost segregation study changes the timing by identifying different components of a property that may qualify for shorter depreciation schedules.

Instead of treating most of the property as one long-term asset, the study separates qualifying components into different categories.

These may include items such as:

Appliances
Flooring
Light fixtures
Landscaping
Certain exterior improvements

Some of these components may qualify for much shorter depreciation periods.

That is where bonus depreciation becomes important.

Bonus depreciation may allow qualifying shorter-life assets to be deducted more quickly, creating a much larger deduction in the first year.

When cost segregation and bonus depreciation are used together, a property may generate a substantial paper loss even though the investor still owns an appreciating real estate asset. The actual deduction depends on the property, the cost segregation study, the investor’s tax position, and how the applicable rules are satisfied.

Start by Reviewing Your Current Tax Position

The first step is understanding what you are currently paying.

Pull out last year’s tax return and identify two numbers:

Your total household income
Your total federal tax liability

Then estimate how much you and your spouse, if applicable, expect to earn during the current year.

These numbers provide a starting point for discussing potential real estate tax strategies.

From there, consider what type of real estate investment you are planning and whether real estate professional status or a short-term rental strategy could potentially apply.

Audit Your Current CPA

If you already work with a CPA, ask whether they have experience with the strategies you are considering.

Look for experience in the following areas:

Working with clients who use cost segregation studies
Helping clients qualify for real estate professional status
Advising clients on short-term rental tax strategies

A CPA does not necessarily need to specialize in every area, but they should understand the strategy well enough to explain how it applies to your situation or work with other professionals who do.

The goal is to move beyond simply reporting what happened last year and start planning before major financial decisions are made.

Real Estate Can Be More Than a Cash Flow Investment

For high-income W-2 earners, real estate is not only about collecting rent.

It can also provide appreciation, mortgage paydown, and tax advantages that may improve the overall financial outcome of an investment.

Real estate professional status may work for some households. Short-term rental rules may provide another route for others. Cost segregation and bonus depreciation can then create larger upfront deductions when the investor and property qualify.

The important part is understanding these strategies before purchasing a property and working with a qualified tax professional who can apply the rules to your specific situation.

Frequently Asked Questions

Can W-2 earners reduce taxes through real estate?

Potentially, yes. Strategies such as real estate professional status, short-term rentals, cost segregation, and bonus depreciation may help reduce taxable income when requirements are met.

How can short-term rentals help W-2 earners with taxes?

Short-term rentals may qualify for different passive activity treatment when average stays and material participation requirements are met.

What does a cost segregation study do?

A cost segregation study identifies property components that may qualify for shorter depreciation schedules, which can accelerate certain deductions.

What is bonus depreciation in real estate?

Bonus depreciation may allow qualifying shorter-life assets identified through cost segregation to be deducted faster rather than over their normal depreciation period.

Why should W-2 earners work with a tax strategist?

A tax strategist can review potential tax-saving opportunities before year-end instead of only preparing a return based on what has already happened.

Disclaimer: This information is for educational purposes only and should not be considered tax, legal, or investment advice. Always consult a qualified professional before implementing a tax strategy.

August 3, 2026August 3, 2026

How to Find Wholesale Real Estate Deals Through Facebook

One of the biggest challenges in real estate investing is finding a steady supply of properties to review. Public listings can attract heavy competition, while paid marketing may require a budget that newer investors do not have.

Casey Gregersen explains how Facebook can help solve this problem. Local investor groups often include wholesalers sharing off-market properties with potential buyers. By knowing what to search for and how to make contact, investors can create more deal conversations without relying only on traditional listings.

Why Use Facebook to Find Real Estate Deals

Facebook brings wholesalers, investors, agents, contractors, and property owners into the same online communities. Members often share properties that need repairs or are available before being listed publicly.

These groups provide direct access to people who are actively looking for buyers. You can view recent posts, ask questions, and contact the person promoting the property.

Facebook can also help you build a long-term network. Even when the first property is not suitable, the wholesaler may have another opportunity that matches your criteria. One conversation can lead to several future deals.

Choose a Target Real Estate Market

Start by selecting one city or metro area. Focusing on a specific location makes it easier to understand property values, neighborhood demand, renovation costs, and buyer activity.

Large cities often have more investor groups and a higher number of available properties. However, smaller markets can also offer worthwhile opportunities. The key is to confirm that buyers are active and that renovated properties are selling.

You do not always need to invest near your home. Investors can review opportunities in other cities when they have reliable local contacts and a clear process for inspecting properties.

Create a Clear Buy Box

A buy box defines the type of property you want to purchase. It may include your target cities or neighborhoods, preferred property type, purchase price range, property size, repair budget, expected resale value, profit goal, and closing timeline.

Clear criteria help you screen opportunities more efficiently and avoid spending time on deals that do not match your investment plan. They also make it easier to explain what you are looking for when speaking with wholesalers.

Your buy box may change as you gain experience or enter new markets. However, setting basic standards from the beginning can make each conversation more focused and each property easier to review.

How Do You Find Potential Deals on Facebook

You may need to apply for access to some groups, while others allow you to view posts immediately. Once inside, scroll through the recent listings and look for:

Off-market properties in your chosen area
Homes described as possible flips
Wholesale deals shared by local investors
Properties that appear to need repairs
Fixer-uppers that may match your strategy

When you find a relevant post, note the property location and contact the person who shared it to confirm whether it is still available.

Which Property Posts Should You Review

Not every property posted in an investor group will fit your investment plan. Compare each opportunity with your buy box before spending time on a detailed review.

A fix and flip investor may focus on homes that need repairs, updates, cleanup, or renovation. Photos may show outdated interiors, damaged surfaces, neglected landscaping, or unfinished work.

Skip opportunities that clearly fall outside your strategy. A stabilized apartment building, roommate listing, loan offer, or seller financing opportunity may not suit an investor looking for a single-family renovation project.

How Should You Contact a Wholesaler

Your first message should be brief and specific. Mention the property so the wholesaler knows which post you are referring to.

You could write:

Hi, I am interested in the property on Oak Street. Is it still available, and are you free for a quick call?

There is no need to explain your entire investment strategy in the first message. The purpose is to confirm availability and move the conversation forward.

Send messages to several active wholesalers. Some may reply immediately, while others may respond later. Consistent outreach gives you a better chance of finding an available deal.

Why You Should Move the Conversation to a Call

The first contact may begin with a Facebook message, but the goal is to continue the discussion over the phone. A call gives you more room to explain what you are looking for and learn more about the property.

You do not need to follow a script word for word. Practice the conversation once or twice, then make the call. The first few conversations may feel awkward, but confidence improves with repetition. Each call helps you become more comfortable speaking with wholesalers and discussing potential deals.

Evaluate the Property Before Making an Offer

After receiving the basic details, complete a full deal analysis. Review recent comparable sales to estimate the value after repairs.

Calculate the purchase price, renovation budget, holding costs, closing expenses, financing costs, selling expenses, and desired profit. Leave room for unexpected repairs.

Do not depend only on figures supplied by the wholesaler. Verify the property condition and local sales data before making a decision. A low asking price does not automatically mean the property is profitable.

Build Relationships Instead of Chasing One Deal

A strong wholesaler relationship can be more valuable than one property. Tell wholesalers what you buy, where you invest, and how quickly you can review opportunities.

Respond when they contact you, even when a deal does not work. A short explanation can help them understand your criteria.

Be honest about your ability to close. Do not claim that you can purchase a property unless you have the funds, financing, or investment partner required to complete the transaction. Reliability can help you become one of the first buyers contacted about future opportunities.

Final Thoughts

Facebook can provide a simple way to find wholesale real estate deals and connect with active property sources. Start with one market, define your buy box, join relevant groups, and contact wholesalers who post suitable opportunities.

You may not find the right property on your first attempt. The value comes from repeating the process, improving your calls, and building relationships. Consistent outreach can create a reliable network and a stronger pipeline of potential investment properties.

Frequently Asked Questions

Can you find wholesale real estate deals on Facebook?

Yes. Wholesalers often share off-market properties in local investor groups. Every opportunity should still be independently inspected and analyzed.

Is Facebook free for finding investment properties?

Facebook groups are generally free to join. However, investors should account for inspection, financing, legal, repair, and closing costs when evaluating deals.

Do you need experience before contacting a wholesaler?

No. You need clear buying criteria and a willingness to communicate. Your confidence and property analysis skills can improve through repeated practice.

Should you analyze a property before messaging the wholesaler?

Complete a brief initial review, but do not delay contact for too long. Confirm availability before spending significant time on a detailed analysis.

What should you ask a real estate wholesaler?

Ask about the price, condition, repairs, property access, contract status, assignment fee, title concerns, and required closing timeline.

July 27, 2026July 27, 2026

How to Find Real Estate Deals by Going Direct to Agents

Finding strong real estate deals often starts with knowing where to look and who to speak with. One practical approach is going directly to real estate agents who already have access to listings, local market knowledge, and sellers who may need a different solution.

Casey Gregersen shares the direct-to-agent approach as a practical way to uncover potential real estate opportunities. It centers on finding the right properties, having productive conversations with agents, and collecting useful details before evaluating the deal further.

Why Real Estate Agents Can Be a Valuable Deal Source

Real estate agents work closely with property owners and often understand why a listing has not sold. Some properties may need significant repairs, while others may have been sitting on the market longer than expected.

These situations can create opportunities for investors who are willing to look at properties that traditional buyers may avoid.

An agent may also know about listings that need a creative solution because of property condition, timing, or seller circumstances. The goal is not to assume every agent has a deal ready. It is to create useful connections with people who regularly come across properties that may fit your investment criteria.

How to Narrow Your Property Search

A broad search can produce hundreds of listings, so using a few practical filters can make the process easier.

Start by focusing on markets where you understand the local numbers or have access to reliable contractors and other resources. Then look for properties that appear to need repairs or improvements.

Days on market can also provide useful context. A property that has been listed for 90 days or longer may deserve closer attention because the seller could be open to considering a different approach.

Listing descriptions can also reveal potential opportunities. Terms such as “handyman special,” “TLC,” or “needs work” may point to properties that require renovation.

Use these filters as a starting point rather than strict rules. Overfiltering can remove deals that may still be worth reviewing.

What to Learn From the Listing Agent

Once you find a property that looks promising, the next step is gathering enough information to decide whether it deserves further analysis.

The listing agent can often provide useful details about the property and the seller’s situation.

Important information may include the expected scope of repairs, the potential after-repair value, the current loan balance, and any existing monthly payment tied to the property.

Understanding the expected after-repair value is especially important. The listing agent may be able to provide a reasonable range based on nearby renovated properties and current buyer demand.

You are not trying to fully underwrite the deal during the first conversation. The goal is to collect enough reliable information to decide whether the property should move to the next stage.

How to Have a Better Conversation With Agents

Using a script can help when you are learning how to speak with agents, but the conversation should still sound natural.

Instead of reading each question word for word, understand why you are asking it. That makes it easier to listen carefully and respond based on what the agent tells you.

Practice can also help. Running through common conversations before making calls can make you feel more comfortable when discussing repairs, property value, seller needs, and possible deal structures.

A good conversation should feel like an exchange of useful information. You are trying to understand whether there is a possible fit while also showing the agent what types of situations you may be able to help with.

Do Not Judge the Conversation by One Property

One of the most important parts of the direct-to-agent approach is understanding that the first property you call about may not become your deal.

That does not make the conversation unsuccessful.

An agent may have another listing that fits your criteria better. They may also remember you weeks or months later when they meet a seller with a difficult property or a home that needs renovation before it can attract stronger offers.

Use each conversation to explain the type of opportunity you are looking for and how you approach potential deals.

A single call can create a useful professional relationship, even when the original property does not work.

Consistency matters because repeated conversations help agents understand your buy box and recognize situations that may be relevant to you.

Evaluate Every Opportunity Carefully

Finding a promising property is only the beginning.

Before moving forward, review the numbers carefully. Estimate the renovation costs, analyze the after-repair value, understand the existing debt, and determine whether the deal fits your investment criteria.

Avoid relying on one number or assumption.

Property condition, contractor costs, local market demand, financing, holding costs, and resale expectations can all affect the final outcome.

A structured underwriting process helps you separate an interesting listing from a deal that actually makes financial sense.

The direct-to-agent strategy works best when good sourcing is followed by disciplined analysis.

Build a Repeatable Direct-to-Agent Process

Finding real estate deals through agents is not about making one call and hoping for an immediate opportunity.

A stronger approach is to build a repeatable process. Search consistently, identify properties that fit your criteria, contact agents, gather useful information, and keep track of your conversations.

Over time, agents may begin to understand what you are looking for and reach out when they come across a property that may fit.

That combination of consistent outreach, clear communication, and careful underwriting can help turn the direct-to-agent approach into a reliable deal sourcing strategy.

Frequently Asked Questions

How can real estate investors find deals through agents?

Investors can search active listings, identify properties with renovation potential, contact listing agents, and ask questions about property condition, value, and seller circumstances.

Why are days on market important?

Longer days on market can indicate that a property has struggled to attract buyers, which may create greater openness to alternative offers or deal structures.

What should I ask a real estate agent about an investment property?

Ask about property condition, repair needs, potential after-repair value, existing debt, seller circumstances, and any information that may affect the deal.

What is ARV in real estate investing?

ARV means after repair value. It is the estimated value of a property after planned renovations or improvements have been completed.

Should I stop contacting an agent if the first property does not work?

No. A property may not fit your criteria, but the agent could bring you another opportunity later after understanding the types of deals you seek.

July 22, 2026July 22, 2026

A Practical Guide to Real Estate Lead Generation

Real estate investors often struggle with lead generation because they try to use too many strategies at the same time. One week may be focused on agents, the next on wholesalers, and the next on direct seller outreach. This can lead to scattered activity, weak follow-up, and little useful information about what is actually working.

In this training, Casey Gregersen gives participants a simple assignment. Choose one lane, complete the outreach, and record the outcome. This framework offers a practical lesson for any investor. Progress becomes easier when you narrow your focus, define the activity, and track the conversations that follow.

Why choosing a lane helps

Agents, wholesalers, and property owners can all be useful lead sources, but each requires a different approach. You need different contacts, questions, and follow-up habits.

Trying to build all three systems at once can divide your attention. You may stay busy without completing enough conversations in any one lane to learn from the results.

Choosing a lane for a set period gives you a clearer test. You can measure how many conversations you completed, what follow-up was created, and where your message needs improvement.

Lane one involves building relationships with agents

Real estate agents regularly speak with property owners and encounter homes that may not suit traditional buyers.

The goal in this lane is to speak with 10 agents rather than simply make 10 calls. That distinction matters. Unanswered calls show effort, but completed conversations provide useful information.

When speaking with an agent, explain your buying criteria clearly. Cover the areas where you buy, the property types you consider, the condition levels you can review, and the price range that fits your plans.

You can also ask what kinds of properties the agent handles and whether they regularly work with investors. The first conversation may simply establish who you are and what you are looking for.

Lane two focuses on wholesalers

Wholesalers may introduce investors to off-market properties, but joining a buyer list is not the same as building a working relationship.

The training asks participants to speak with 10 wholesalers and record the conversations. During each call, learn which markets they cover, what types of properties they usually contract, how they share opportunities, and how quickly buyers are expected to respond.

You should also explain your own criteria. A wholesaler needs to know your preferred locations, property types, price range, and general investment approach.

Clear information can reduce unsuitable deals and clarify what may fit your needs.

Lane three involves direct seller outreach

Direct seller outreach allows you to speak with property owners without relying on an agent or wholesaler.

These conversations can feel challenging because the owner may not know you or may not be ready to discuss selling. Preparation helps, but the goal is to begin calling rather than wait until everything feels perfect.

A guided calling session can provide support while you work. Before making calls, prepare a brief introduction, a clear reason for reaching out, basic property questions, and a place to record notes.

Early conversations can show where your approach needs improvement, whether your introduction is too long, your questions are unclear, or your next step needs better explanation.

Track conversations, not only call volume

Call volume can measure effort, but it should not be your only metric. Ten completed conversations usually provide more useful information than a larger number of unanswered calls.

A simple spreadsheet can include the contact name, lead generation lane, property or market, conversation outcome, follow-up date, and next action.

Keep the notes factual and brief. Record what happened and what you agreed to do next. After several conversations, review the sheet for patterns. You may notice that your buying criteria are unclear or your follow-up timing is inconsistent.

Set a measurable weekly target

A goal such as doing more networking is difficult to measure because it has no clear finish line.

A target such as speaking with 10 agents before Wednesday is easier to complete and review. It identifies who you will contact, how many conversations are required, and when the work must be finished.

A manageable goal completed consistently is more useful than an ambitious goal that is regularly abandoned.

Use accountability to maintain momentum

The direct seller lane includes a guided calling session, but participants must arrive ready to work and continue afterward. Support can answer questions and provide structure, but progress still depends on completing the outreach.

You can create accountability by setting a deadline, sharing your target with another investor, or reviewing your spreadsheet each week.

Final Thoughts

Casey Gregersen’s assignment offers a practical framework for building stronger lead-generation habits. Choose one lane, complete a specific number of conversations, record the outcomes, and review what you learned.

The purpose is not to prove that one method is better for every investor. It is to give one strategy enough focused effort to determine whether it fits your market, communication style, and investing goals.

If you are ready to build a more focused outreach process, contact us to learn more about the guidance and support available.

Frequently Asked Questions

Which lead generation lane should a new investor choose?

Choose the lane that best matches your communication style, available time, market knowledge, and willingness to follow up consistently.

How many people should I contact each week?

Start with a manageable target such as 10 completed conversations, then adjust it based on your schedule and results.

Do unanswered calls count as completed outreach?

They count as call attempts, but they should be tracked separately because they provide less useful information than completed conversations.

What should I include in an outreach spreadsheet?

Record the contact name, property or market, conversation outcome, follow-up date, and the next action you need to complete.

How long should I test one lead generation lane?

Use the lane for several rounds of consistent outreach before deciding whether it suits your goals and market.

July 13, 2026July 13, 2026

Rigs to Riches Ep. 17 With Amanda Webster

Many real estate investors earn income through a W-2 job or existing business, save part of it, and use those funds for the next deal. That approach can work, but saving for every down payment, renovation, marketing campaign, or operating expense can create long gaps between opportunities.

In a recent episode of Rigs to Riches, Casey Gregersen spoke with Amanda Webster about business funding, credit readiness, relationships, and the systems investors need to scale. The conversation showed that growth is not only about accessing more money. It also depends on how investors manage goals, people, and processes.

Relationships Are a Key Part of Success

Amanda has worked across law, business funding, and real estate education. Despite the differences between these industries, she found that strong relationships consistently played a key role in success.

The same applies to real estate. Investors depend on lenders, agents, contractors, employees, partners, and property managers. These relationships can provide access to opportunities, knowledge, capital, and solutions that may not be easy to find alone.

Personal Savings Are Not the Only Funding Option

Many investors assume they must use their own savings or secure every loan against a property. However, business funding may offer another route.

Depending on the lender and borrower, options may include business lines of credit, equipment financing, working capital, business credit products, or funds for marketing and operating expenses.

However, funding is not easy or guaranteed. Lenders still want to know whether the borrower can manage and repay the debt responsibly.

What Business Lenders May Review

Each lender has different requirements, but several factors commonly influence funding decisions.

A longer business history may help, but some lenders may consider younger businesses that can show consistent activity and deposits. They may review several months of bank statements to understand how money moves through the business.

Even when funding is issued to a business, a lender may still review the owner’s personal credit or require a personal guarantee. Payment history, revolving balances, credit utilisation, recent applications, and previous borrowing behaviour can all affect the decision.

Lenders may also want to understand how the capital will support the business. An investor seeking renovation funding should know the project cost, estimated value, holding period, expected return, and repayment strategy.

Understand Your Credit Before Applying

One area investors may overlook is credit utilisation. A person may place expenses on a card and pay the balance in full, but the amount shown on a credit report depends on when the lender reports it. Someone may therefore pay responsibly but still appear to have a high balance during review.

Investors should know when balances are reported, how much revolving credit they use, whether payments are current, and how many recent applications appear on their reports.

Applying with several lenders at once can also create unnecessary credit enquiries. A focused approach may help investors avoid appearing as though they are urgently searching for debt.

Consider the Full Cost of Capital

Business financing can include different interest rates, fees, repayment periods, and introductory terms. Investors should evaluate the total cost rather than focusing only on the headline rate.

Before accepting funding, consider the monthly payment, total borrowing cost, expected return, project timeline, reserves, and backup repayment plan.

Higher-cost capital may still make sense when the potential return is strong and the risks are understood. However, it can become dangerous when used to support a weak deal. Leverage should strengthen a sound opportunity, not make an unsuitable one appear possible.

Reverse-Engineer Your Real Estate Goals

One investor may want rental properties that provide extra monthly income. Another may want to grow a wholesaling or fix-and-flip operation. Someone else may want to complete a few deals each year while keeping a W-2 career.

Investors should decide what they want and work backwards. Consider what real estate is expected to achieve, how much income or equity is needed, which strategy fits the available time, and how many deals may be required.

They should also decide how involved they want to remain. Some enjoy managing projects and negotiating deals. Others want an operation that can eventually function without their daily involvement.

Overcoming Capacity Limits in a Growing Business

In the beginning, one person may handle lead generation, calls, underwriting, bookkeeping, project management, contractor communication, and administrative work. This helps the owner learn the business, but it becomes difficult as volume increases.

An investor may have access to more deals and funding but still be unable to grow because every task depends on them.

Closing this gap may require hiring, delegation, technology, and better systems. New team members need clear roles, training, tools, and expectations.

Defined processes for handling leads, evaluating deals, tracking projects, and measuring performance make it easier to onboard employees, maintain consistency, and reduce routine decisions reaching the owner.

Final Thoughts

Real estate investors do not always have to wait until they personally save every dollar needed for the next opportunity. Business funding may provide another tool when it fits the borrower, project, and repayment plan.

However, capital is only one part of growth. Investors also need strong relationships, responsible credit habits, clear financial records, defined goals, and reliable systems.

Funding can create opportunity, but people and processes determine whether the business can use it effectively. Strong real estate businesses are built to manage capital responsibly, execute consistently, and grow without depending entirely on one person.

Frequently Asked Questions

What do business lenders review before approving funding?

Lenders may review business history, bank statements, revenue consistency, personal credit, recent applications, and how the borrower plans to use funds.

Why does credit utilisation matter when applying?

Reported balances can make responsible borrowers appear overextended, so investors should understand reporting dates, revolving usage, payment history, and recent credit enquiries.

How should investors evaluate the cost of capital?

Investors should compare interest, fees, repayment terms, expected returns, project timelines, reserves, and backup plans before deciding whether financing supports the deal.

What is the capacity gap in a growing real estate business?

A capacity gap occurs when growth is limited because too many responsibilities depend on the owner and the business lacks enough people, systems, tools, or processes.

What does reverse-engineering a real estate goal mean?

It means starting with the desired income, equity, or lifestyle outcome and working backwards to determine deals, funding, time, and support needed.

July 6, 2026July 6, 2026

How to Find Multifamily Property Owners Without Waiting on Brokers

Many real estate investors spend too much time waiting for brokers to send deals, return calls, or share opportunities. Broker relationships can be valuable, but relying only on them can leave investors in a passive position.

A stronger approach is to build a direct-to-owner pipeline. Instead of waiting for a property to hit the market, investors can identify assets they like, research the owner, and start a conversation directly.

Casey Gregersen shared this exact process while looking into a large multifamily property in Casper, Wyoming. After recently refinancing a nearby apartment complex, Casey had a clearer understanding of local values, similar assets, and the opportunity sitting nearby.

Why Direct Owner Outreach Matters

Multifamily deals do not always reach the open market in a way that gives every investor a fair chance. Once a property is listed, several buyers may already be competing for it. That competition can increase the price and reduce flexibility during negotiations.

Direct outreach gives investors another path. It allows them to find properties that fit their strategy and contact owners before those owners formally decide to sell. This does not guarantee a deal, but it can create conversations that would not happen through a traditional listing process.

This approach is especially helpful when an investor already understands the local market. If you own a similar property nearby, know recent valuations, or understand the asset type, you may notice opportunities that others miss.

The Casper Property Example

Casey already owned apartments in Casper that were purchased several years earlier for about $50,000 per door. After investing roughly $20,000 per door into improvements, the property was later appraised at close to $130,000 per door.

That refinance gave Casey a better understanding of what similar assets in the area could be worth. It also made a nearby apartment complex more interesting. The property had a similar location, a similar structure, and sat in a strong part of Casper with elevated views.

Instead of waiting to see whether the property would be listed, Casey decided to find the owner and start the conversation directly.

Finding the Exact Property Address

The first step was identifying the exact property. The search started with the apartment name and city, then moved to confirming the address.

This matters because many large multifamily properties are owned by LLCs. The name people recognize online may not match the legal ownership name in public records. The address gives investors a reliable starting point for research.

Once the property address is confirmed, the next place to look is the county records database.

Checking County Property Records

The apartment address was then searched through the Natrona County property search tool. Most counties have an online assessor, tax, or property records database that investors can use.

These records often show parcel details, property classification, mailing information, and the legal owner’s name. In many cases, the owner will appear as an LLC instead of an individual.

Tracing the LLC to a Real Contact

After finding the LLC name, the next step was searching the Wyoming Secretary of State business database. State business records can often reveal useful information about the entity behind the property.

By reviewing the LLC record and opening the most recent filing, the manager’s name, email address, and phone number were available. That created a direct path to the person connected to the property.

Note: The most recent filing matters because older records may include outdated addresses or previous contacts. Current filings are usually more helpful when trying to reach the right person.

Starting the Conversation With the Owner

After finding the right contact information, the first outreach should be simple and professional. It should not feel like a full offer, a long explanation, or a hard sales pitch.

A strong first message usually includes your name, your connection to the area or asset type, and a simple reason for reaching out. The goal is to give the owner enough context to understand why you are contacting them.

Short messages are often easier to answer. A clear introduction creates room for the conversation to continue without overwhelming the owner at the first point of contact.

What to Ask on the First Call

When the owner responds, the call should feel natural. The purpose is to understand their situation, not pressure them to sell.

Investors can ask how long the owner has held the property, whether they have thought about selling, how the asset is performing, and whether they would review an offer if it made sense.

These questions help reveal timing, motivation, and possible challenges. Some owners will not be interested. Others may be open if the right price, timing, or structure comes along.

Why This Framework Works

This process works because it is simple and repeatable. Investors do not always need expensive software to find an owner. A property address, county records, Secretary of State filings, and a direct message can often get the process started.

The bigger lesson is that investors do not always have to wait for opportunities. They can create deal flow by studying the market, researching ownership, and reaching out professionally.

In this example, local knowledge created the advantage. A recent purchase, improvement plan, and refinance helped show what a similar nearby property could be worth.

Final Thoughts

Finding multifamily deals is not only about waiting for listings. Sometimes, the best opportunities come from identifying the right property and contacting the owner directly.

Not every owner will want to sell. But every conversation can build your pipeline, improve your market knowledge, and create future opportunities.

For multifamily investors, that shift matters. Waiting may bring deals occasionally, but direct outreach helps investors take control of their own deal flow.

Frequently Asked Questions

How can investors find the owner of a multifamily property?

Start with the property address, search county records, find the LLC, and review state filings for current ownership contact details.

Why are multifamily properties often owned by LLCs?

Many owners use LLCs for business organization, liability separation, and ownership structure, so public records may show an entity name.

Do investors need paid software to find property owners?

Not always. County records and Secretary of State filings can often provide enough information to identify and contact the owner.

What should investors say in the first message?

Keep the message simple. Introduce yourself, mention your connection to the area, and ask if they have time to talk.

What if the owner is not interested in selling?

Not every conversation becomes a deal. A respectful call can still build relationships and create potential opportunities later.

June 30, 2026June 30, 2026

The Simplest Way to Find Your Next Fix and Flip Deal

Finding a profitable fix-and-flip deal can be difficult, especially when cold calling, direct mail, online advertising, and agent outreach require significant time, money, and consistent follow-up. Even with these efforts, the right opportunity may still be hard to find.

Casey Gregersen suggests working with wholesalers who already locate off-market properties and speak with motivated sellers. By becoming a reliable buyer for deals they cannot easily move, you can access more opportunities without creating an expensive marketing system yourself.

Why Working With Wholesalers Makes Sense

Wholesalers are already doing the work of finding sellers and getting properties under contract. The problem is that not every deal fits the buyers on their list. Some homes need too much work, while others are priced higher than a typical cash investor will accept.

Those are the deals you want to hear about. Ask wholesalers what they are having trouble selling or which leads they are close to dropping. You may not buy every property, but one good relationship can keep new opportunities coming your way.

Finding Active Wholesalers in Your Market

You do not need a complicated search process. Open Facebook and look for local investor groups where people are actively sharing properties. Search using the city name along with phrases such as real estate investors, cash buyers, or wholesale deals.

Once you join a group, scroll through recent posts and note who appears regularly. Do not spend too much time judging the first property. Send the person a message and start the conversation. The deal may not work, but the wholesaler could have other properties or send you something better later.

Starting the Right Conversation

The first message only needs to give the wholesaler a reason to respond. Refer to the property they shared and ask whether they are free to talk.

The phone call is where you can learn more about their market, current inventory, and upcoming deals. Keep the discussion relaxed and focus on understanding what they have rather than trying to explain everything at once.

Positioning Yourself as a Reliable Buyer

Most wholesalers already have buyers for straightforward properties. What they often need is someone willing to look at the deals that have stalled because of the price, condition, or amount of work involved.

Let them know you are open to reviewing fix-and-flip properties with substantial equity, including those that have been difficult to place. You could say

“If you have a property with strong equity that your usual buyers have passed on, send it over, and I will take a look.”

This makes your interest clear and helps the wholesaler recognize which deals are worth bringing to you.

Defining Your Buy Box

Wholesalers need to know what is worth sending your way. Keep your criteria simple by sharing the markets you cover, the types of properties you want, and the level of renovation you can consider.

For this strategy, the main starting point is a fix-and-flip property with at least 50% equity. This refers to how much the seller owes, not the price you must pay. If a renovated property could be worth $400,000 and the seller owes $200,000 or less, it may be worth reviewing. The remaining numbers will determine whether the deal actually works.

When the Revive Method May Work

Traditional investors generally calculate a cash offer by starting with the expected resale value and subtracting renovation expenses, holding costs, selling fees, desired profit, and the wholesaler’s payment.

The final offer may be significantly lower than the seller expects. When the seller refuses that amount, the wholesaler may consider the lead unusable.

The Revive Method may provide another option in certain situations.

Instead of requiring the seller to accept a deeply discounted amount at the beginning, the investor may fund and manage the renovation before the property is sold. The seller receives payment according to the agreed arrangement after the final sale.

The investor recovers approved expenses and participates in the potential profit. The wholesaler may also receive compensation through the transaction.

This method may work when the property needs renovation, the seller has substantial equity, and a standard cash offer does not provide an acceptable outcome.

However, it is not suitable for every deal. The mortgage balance, title status, repair budget, timeline, and legal documents must be carefully reviewed.

Evaluating Each Opportunity

Receiving a property from a wholesaler is only the beginning. Before making a commitment, confirm the property’s condition, estimate repair costs, review comparable sales, and calculate a realistic value after renovation. Also, verify the mortgage balance, ownership, liens, insurance, taxes, financing, holding costs, selling fees, and wholesaler compensation.

Allow room for unexpected repairs and delays, as rising construction costs or a slower resale can reduce profitability. A contractor, title professional, and experienced underwriter can help confirm the numbers and determine whether the proposed structure is financially workable.

Building a Consistent Pipeline

The greatest value of this strategy is not limited to one property.

Once wholesalers understand your criteria and know that you respond promptly, they may begin sending opportunities regularly. One strong relationship can produce several potential deals over time.

Not every property will work, and that is expected. The goal is to increase the number of relevant opportunities entering your pipeline.

Track each wholesaler’s contact information, primary market, submitted properties, previous conversations, and next follow-up date. A spreadsheet may be enough when you are beginning, while a customer relationship management system may help as your network grows.

Final Thoughts

Finding your next fix-and-flip deal does not always require a large advertising budget or a full lead generation team.

Start by choosing a market, identifying active wholesalers, and beginning simple conversations. Position yourself as a reliable buyer for properties with substantial equity, particularly the opportunities that have been difficult to move through traditional channels.

If you have found a potential opportunity or want to determine whether a property may work with the Revive Method, reach out to our team, and we will help you review the opportunity and determine the next step.

Frequently Asked Questions

How can I find wholesalers in my market?

Search local Facebook investor groups, attend real estate events, ask for referrals, and connect with people who regularly share off-market properties.

What makes a good fix-and-flip opportunity?

A strong opportunity usually has sufficient equity, realistic repair costs, reliable comparable sales, and enough margin to cover expenses and potential delays.

Can the Revive Method work when a cash offer does not?

It may work when the property needs renovation, the seller has substantial equity, and both sides agree to a carefully reviewed structure.

Why should I call instead of only sending messages?

A phone call helps you understand the wholesaler’s inventory, discuss difficult properties, and build trust more quickly than messages alone usually allow.

How do I keep track of wholesaler relationships?

Use a spreadsheet or customer relationship system to record contact details, submitted properties, previous conversations, and the next planned follow-up.